Aster Time: Kew Gardens, 1920; Bluebells: Kew Gardens, 1920
Edward McKnight Kauffer (American, 1890–1954), undoubtedly one of the most prolific and influential graphic designers of the twentieth century, first attended art school in the United States. Later, with the help of University of Utah professor Joseph McKnight, he was able to further his studies in Paris. Grateful for the patronage, Kauffer adopted McKnight’s name. Cubism, Futurism, and Surrealism found expression in his posters, which translated the complicated language of the avant-garde into accessible commercial design. At the outbreak of the First World War, Kauffer moved from Paris to London, where he gained his first commissions from the Underground. During the next twenty-five years, Kauffer also worked for Shell, the Great Western Railway, the Empire Marketing Board, and the Post Office. His designs ranged from book jackets and illustrations to stage sets and textiles, but it is for his London Transport posters that he will always be remembered.
The images reproduced in this folio are from the London Transport Museum, one of the finest poster archives in the world. For a century, copies of every poster produced for the Underground were kept, and when the collection was transferred to the Museum in the 1980s, it contained more than 5,000 printed posters and almost 1,000 original artworks. Steadily growing since then, it now offers a uniquely comprehensive overview of a century of British graphic design.
Pomegranate Communications, Inc. Cards printed on recycled paper stock using soy-based inks. Printed in Korea.
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